(MISSISSAUGA) – Subaru Canada, Inc. (SCI) is thrilled to announce that Subaru has won the first-ever Best Retained Value ‘Overall Brand’ Award in the Car Category from Canadian Black Book (CBB).  As this year marks the 10th annual Best Retained Value Awards, CBB has introduced the Best Retained ‘Overall Brand’ awards, which calculates the average retained value across the product lines for each OEM in three categories – Car, Truck/SUV and Luxury.

2017 Subaru Crosstrek- CBB Best Retained Value Award in the compact car segment.

Not only was Subaru awarded the win for Overall Brand, its compact crossover, the Subaru Crosstrek, has earned a CBB Best Retained Value Award in the compact car segment.

The 2017 Best Retained Value Awards acknowledge vehicles that hold the highest percentage of their original MSRP after four years. For 2017, this distinctive award program analyzed model year 2013 vehicles in 20 different categories. Widely acknowledged as a trusted and unbiased automotive industry source for vehicle values, CBB distributes its information in various formats to car dealers, manufacturers as well as to the leasing, finance, insurance and wholesale sectors. Consumers are also able to access this expert insight through the CBB website,, which includes free tools to calculate trade-in values, future values and average asking price.

“The Canadian Black Book awards recognize vehicles that hold their value and depreciate the least,” said Shiro Ohta, chairman, president and CEO of Subaru Canada. “With depreciation being the single greatest cost of vehicle ownership, having the Subaru Crosstrek recognized as a Canadian Black Book Best Retained Value Award winner is proof of the quality and longevity for which Subaru vehicles are known.”

About Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 92 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on Twitter.