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First look: the 2024 Subaru Impreza

Subaru has raised the bar again with the latest generation of the beloved Impreza. Unveiled in November at the Los Angeles Auto Show, the 2024 Impreza got a major makeover, featuring a sportier take on the hatchback design and key performance enhancements including a 10 percent stiffer chassis, a revised all-wheel drive system, more agile handling, and better cornering. Available in four trim levels, the new Impreza sees the return of the RS — the model’s premier enthusiast-focused trim level.

Available in four trim levels, the Convenience and Touring trims are equipped with a 2.0-litre 4-cylinder direct-injection Subaru Boxer engine producing 152-hp and 145 lb.-ft. of torque. The new RS and Sport-tech upgrades to a 2.5-litre Boxer engine delivering 182 hp and 178 lb.-ft. of torque. Standard on all trim levels is a Lineartronic CVT, while the Touring, RS, and Sport-tech trims also feature an 8-speed manual mode with steering wheel paddle shifters that allow the driver to control the transmission via eight pre-set ratios.

The new RS trim offers unique exterior elements including RS badging on the front doors and rear hatch; 18-inch alloy wheels in a dark gray finish; dark gray finish on the front grille, side spoilers, side mirrors, upgraded LED headlights, and LED fog lights. The 2.5 RS debuted in 1998 and was the precursor to the WRX in the U.S. Market.

Touring and higher trim levels are equipped with the SI-Drive performance management system and larger wheels. Touring trim receives a Canadian-exclusive 17-inch wheel design while RS and Sport-tech receive 18-inch alloy wheels. A sport-tuned suspension maximizes performance and handling.

Impreza customers can also expect EyeSight Driver Assist Technology and, for the first time, the Subaru Starlink 11.6-inch Multimedia Plus tablet-style infotainment system comes standard on Impreza, with wireless Apple CarPlay and wireless Android Auto. The system also offers on-screen controls for audio, climate control, and vehicle features.