Get out and drive: Subaru’s Adventure on Parks

The best adventures into nature start with a Subaru. And that’s why Subaru is extending its partnership with provincial parks across Canada with the Subaru Wilderness Parks Canada Discovery Pass program.

Customers that purchase a new 2023 Subaru Forester Wilderness will receive a Parks Canada Family/Group Discovery Pass allowing them to explore more than 80 national parks, historic sites and marine conservation areas for a year. The Discovery Passes provide holders with admission to explore approximately 450 thousand square-kilometers of nature and Canadian history.

“Subaru customers and vehicles have always enjoyed the outdoors,” said Subaru Canada Chairman, President, and CEO Tomohiro Kubota. “That’s what makes these partnerships and programs such a natural fit, we are excited to continue to help Canadians explore what this country has to offer.”

Now in its third year, the program includes the ongoing partnership with the British Columbia Parks Foundation, Ontario Parks, and Parks New Brunswick through the support of their Ambassador Programs. Park Ambassador Programs connect visitors with nature through education, activities, and providing guidance and support to first-time campers who are eager to learn how to camp. Subaru Canada will also continue to provide digital media support to encourage the discovery and protection of Canada’s wilderness.

The Subaru Wilderness trim brings more capability and rugged aesthetics to the Subaru Forester, making it ideal for those looking to go even further down that road less travelled. In addition to functional exterior and interior design enhancements, the Forester Wilderness benefits from other upgrades, such as increased ground clearance and off-road-tuned suspension to achieve the optimal balance of ruggedness, comfort and safety.