Why Buy Subaru?

During winter, nothing is more important than having complete trust that every Subaru offers superior levels of safety, value, reliability, capability and innovative engineering. That’s why Subaru has been named Kelley Blue Book Most Trusted Brand seven years in a row1.

It’s this uncommon dedication to all aspects of the driving experience in Canada that makes owning a Subaru with Symmetrical Full-Time AWD so fulfilling 365 days a year. Rain or shine, the added traction, stellar build quality, and surprising fuel efficiency make it a genuine pleasure to be in control behind the wheel of a Subaru. That is where the value of owning a Subaru is reinforced from the very first day and every day onwards.

Our vehicles have earned high praise from motor journalists, reviewers, third-party organizations and, most importantly, our owners. True winter capability may be one of our more talked about qualities, but we also pride ourselves in customer satisfaction because it also adds so much to the full Subaru ownership experience.

That leads us to deliver on our promise – to exceed your every expectation of owning a Subaru.

So, if you’re looking for a vehicle that goes the distance, no matter the weather conditions, we welcome you to check out the full line of Subaru vehicles and prepare to be pleasantly surprised.

Uncommon benefits means more reasons to feel confident choosing a Subaru

willowdale subaru

Exceptional performance

Every Subar benefits from meticulous engineering, the experience gathered from decades of motorsport competition and a clear focus on delivering truly exceptional driving dynamics in all conditions. The SUBARU BOXER® engine, the best all-wheel drive system in the world, and a supremely agile line of vehicles has resulted in a truly inspired and confident experience behind the wheel.

Learn more about Subaru’s unmatched driving experience and uncommon dedication to superior engineering.

Learn more about Subaru’s unmatched driving experience and uncommon dedication to superior engineering.


Uncommon safety standards

Decades of class-leading safety is due to our unwavering commitment to developing the most advanced active and passive safety systems on the planet. That’s why Subaru continues to receive IIHS Top Safety Pick ratings year after year.

Learn more about how Subaru’s safety systems provide drivers with greater peace of mind at every turn.

Uncommon fuel efficiency

All new Subaru models incorporate advanced fuel-saving technologies, but not at the expense of traction. Subaru vehicles equipped with Symmetrical Full-Time AWD are among the most fuel-efficient in their respective classes2 and continue to deliver power to all four wheels. Most vehicles also showcase the very latest advances, including the next-generation CVT and high-output turbocharged engines – a move that gives the entire fleet unexpected fuel efficiency across the board.

Uncommon reliability

Subaru vehicles are so durable that we are the first manufacturer with a maintenance guide for vehicles up to 500,000 km. Quality and reliability go hand-in-hand and that’s why over 97% of our vehicles sold in Canada over the last 10 years are still on the road today3.

Incredible versatility

The all-weather, all-road and all-season capability of Symmetrical Full-Time AWD, combined with generous cargo capacity, gives you every reason to keep on adventuring all year round throughout Canada.

Uncommon value

We never offer bare-bones vehicles where everything is an option. Our cars are well-equipped right out of the gate because that’s what discriminating customers expect.

Excellent resale value

Subaru is #1 for Residual Value among Mainstream Brands in the U.S4. It’s a distinction we plan to hold onto for years to come.

Uncommon service

Our acclaimed dealers are supported by friendly front-line staff, factory-trained technicians, and an innovative parts warehousing and shipping process to ensure your service experience is quick and efficient.

Uncommon dedication

We pay special attention to customer feedback and respond quickly with innovative features and technologies that will meet evolving needs.


Build your dream vehicle.


Disclaimer: *Price/payments are for base model and include MSRP, Freight and PDI, air conditioning surcharge, duty on new tires, dealer administration and documentation fees, OMVIC/AMVIC fee where applicable. License, insurance and registration are extra. Taxes excluded from displayed Starting from Price. Taxes included in lease and finance payments, along with PPSA fees. Rates and requirements may vary depending on credit worthiness. See Payments section for full details. Dealer order/trade may be necessary.

*Dealer price may vary as a Subaru dealer is free to set its own selling price and may sell for less. Speak to a sales representative for current details, including details of any special programs (such as cash rebates).*